A business owner from Omaha once came to me thrilled because his company was growing faster than ever more clients, more projects, more visibility. But his excitement didn’t match his eyes. His eyes told a different story. They were tired, overworked, and overwhelmed. He said, “Isaiah, I’m growing… and I’m breaking at the same time.”
That’s when I told him something few entrepreneurs are ever told: not all growth is good growth. Some growth is chaotic. Some growth is misaligned. Some growth pulls you away from your calling. Some growth is nothing more than noise disguised as opportunity.
We walked through his last year together, slowly unpacking what he thought was success. Somewhere along the way, he started saying yes to clients who didn’t align with his values. He started offering services he didn’t enjoy. He started chasing revenue instead of stewarding purpose. His growth wasn’t blessing him it was draining him.
We began pruning his business. Removing unhealthy clients. Eliminating stressful services. Simplifying complicated offers. It felt scary at first like voluntarily shrinking. But Nebraska agriculture teaches an important truth: pruning isn’t punishment. It’s preparation.
Within months, his revenue stabilized. His stress dropped. His confidence rose. And the new clients he attracted were aligned with who he truly was. He later said, “Isaiah, trimming back allowed me to actually grow.”
Nebraska businesses thrive not by expanding recklessly, but by growing with intentionality and peace.
If you’re experiencing growth that feels heavy instead of holy, I’d be honored to help you realign.
Button: Guide Me Into Healthy Growth
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