A business owner from Columbus came to me frustrated because every sales tactic he tried felt manipulative. He said, “Isaiah, I hate feeling like I’m pushing people. It doesn’t feel like who I am.” So I asked him a question that shifted everything: “What if you stopped selling and started serving instead?”
That idea confused him at first. He thought serving meant giving away his time for free or being taken advantage of. But I explained that service isn’t weakness it’s leadership. It’s clarity. It’s alignment. And in Nebraska, service carries more weight than persuasion ever will.
We changed his entire approach. Instead of pitching, he educated. Instead of promoting, he listened. Instead of chasing clients, he helped them solve problems before they ever hired him. And slowly, something incredible happened people started coming to him with trust already built.
One customer told him, “You helped me before I even paid you. That’s why I chose you.” That’s Nebraska culture. People follow those who show care, not pressure. They support leaders who see them as humans, not transactions.
Months later he told me, “Isaiah, I’m closing more sales than ever… but it doesn’t feel like selling anymore.” That’s the power of serving first. It turns customers into relationships and relationships into growth.
If you want your Nebraska business to grow without pressure or pushiness, I’d love to help you build a servicefirst strategy that feels aligned and honest.
Teach Me to Serve First
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