A business from Bellevue came to me with declining engagement. Their posts looked good, the branding was polished, and they followed every recommended tactic but nothing resonated. The owner said, “Isaiah, I’ve done everything the experts say… but it all feels empty.”
So I asked him to tell me why he started the business. Not the corporate answer. The truth. His eyes softened. He told me about his upbringing. About watching his parents work hard with nothing but integrity to guide them. About wanting to build something that honored them. About wanting to create opportunities for his community. And as he spoke, the room changed.
I realized his marketing wasn’t broken his meaning was buried.
We rewrote everything around his deeper story. His purpose. His heart. His mission. And when we brought that meaning to the surface, his content shifted radically. People suddenly felt connected. Customers told him they felt inspired, not sold to. Engagement grew again not because the strategy changed, but because the soul returned to the message.
A month later he said, “Isaiah, people are responding to my heart, not my graphics.” Exactly. Nebraska doesn’t respond to hardselling. Nebraska responds to meaning.
If your marketing feels hollow or disconnected, I’d love to help you rebuild it on purpose instead of pressure.
Button: Restore Meaning to My Marketing
No responses yet