A Nebraska business came to me stressed because their social media following wasn’t growing fast enough. The owner said, “Isaiah, every expert says we need more followers. Why isn’t this working?” So I asked him, “Do you want more followers, or do you want deeper influence?”
He frowned. No one had asked him that before.
I spent time looking at his content. It wasn’t bad. It was just shallow surfacelevel posts created for algorithms, not people. Nebraska audiences don’t care about trends. They care about meaning. They care about stories. They care about sincerity.
So we stopped chasing numbers and started focusing on depth. He began writing from his heart. Sharing insights from his journey. Teaching what he wished someone taught him. Encouraging people with honesty instead of hype. And slowly, his impact expanded.
But here’s the beautiful part: his follower count didn’t explode his engagement did. People commented more. Shared more. Messaged more. Trusted more. One customer even said, “Your posts feel like conversations, not promotions.”
Influence isn’t measured by numbers. It’s measured by connection. Nebraska doesn’t need more content it needs deeper content.
A month later, the business owner told me, “Isaiah, I feel like I’m finally speaking to people instead of chasing them.” That’s the shift every leader needs.
If you want to create content that builds trust, not vanity, I’d love to help you deepen your influence.
Button: Build My Influence Deeply
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